Case studies

Selected work, told without the client names.

Many of our partners operate in competitive or sensitive fields and prefer to stay private. Each story describes the real problem, what we built and what changed.

All Telecom Payments Healthcare events Product Growth tech Data IT and public sector Presence and strategy
TEL-03 VAS content provider
Subscriptions Bilingual Reporting

Knowing exactly who is subscribed, billed and paying, every day

Challenge

Operator callbacks reported activations, first billing, renewals, failures and cancellations as separate events. Counting active, paying subscribers per day was guesswork.

What we built

A subscription engine that rebuilds each subscriber's lifecycle from callbacks and reports new, cancelled, active and charged users with revenue per day, per service and per operator.

Compliance

Offer pages generated from data, with operator-approved Arabic and English disclosures for subscriptions and one-time purchases.

Dailyactive and paying subscribers
2languages, per-operator wording
GRW-02 Performance marketing
Postbacks SQL Attribution

Paying for the traffic that pays you back

Challenge

Affiliates were rewarded for every sale, including ones that later turned into refunds and chargebacks. Ad algorithms learned from the wrong buyers.

What we built

A server-side firing engine with three rules per source: every Nth sale, a target ratio that ramps up over the campaign, or a fallback. Duplicate orders never fire twice.

Insight

Net revenue by source, country and payment channel after fees, refunds and chargebacks, with alerts on sources whose sales go bad.

3firing strategies per source
NetROI, not gross, per campaign
DAT-01 Digital content group
Finance Reconciliation Dashboards

From purchase orders to profit per month

Challenge

Revenue arrived weeks after the activity, net of processor share and bank fees, while affiliate costs were paid on a different calendar. Nobody could say quickly whether a month made money.

What we built

A pipeline that turns partner invoices and payment notices into structured records, and a dashboard showing billed, collected, fees, affiliate cost, profit and ROI by period, with each settlement proof one click away.

Insight

Trends and automatic commentary flag months where margins shift, so management sees the story without a spreadsheet.

1 viewfrom activity to settled cash
0invoices keyed by hand
DAT-02 Multi-brand digital services
Warehouse Governance 15+ currencies

One source of truth across regions and teams

Challenge

Payments, engagement and product data sat on separate servers in several regions. Teams built their own spreadsheets, and a basic question took three to five days to answer.

What we built

A star-schema warehouse fed by pipelines that normalise gateway responses, convert 15+ currencies and de-duplicate users, plus shared definitions for metrics such as active user.

Adoption

Workshops with finance, marketing, product and operations set five core use cases, from revenue reporting to gateway performance.

60%faster time to insight
$200Ksaved by replacing a weak gateway
3 → 10+projects on one model

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