Case studies

Selected work, told without the client names.

Many of our partners operate in competitive or sensitive fields and prefer to stay private. Each story describes the real problem, what we built and what changed.

All Telecom Payments Healthcare events Product Growth tech Data IT and public sector Presence and strategy
GRW-01 Video on demand
Tier-1 markets High traffic .NET

Landing pages that stay fresh and stay safe under load

Challenge

A streaming offer needed landing pages for paid traffic in premium markets. Creative fatigue was hurting click-through, and some traffic sources sent junk.

What we built

Fast-loading pages that rotate royalty-free backgrounds on every visit, carry every tracking parameter to a checkout built on the fly, and redirect from the server.

Control layer

IP rate limiting and per-affiliate and per-placement blocking, so a bad source can be cut in seconds from configuration.

1switch to block a source
100%of click IDs preserved to checkout
GRW-02 Performance marketing
Postbacks SQL Attribution

Paying for the traffic that pays you back

Challenge

Affiliates were rewarded for every sale, including ones that later turned into refunds and chargebacks. Ad algorithms learned from the wrong buyers.

What we built

A server-side firing engine with three rules per source: every Nth sale, a target ratio that ramps up over the campaign, or a fallback. Duplicate orders never fire twice.

Insight

Net revenue by source, country and payment channel after fees, refunds and chargebacks, with alerts on sources whose sales go bad.

3firing strategies per source
NetROI, not gross, per campaign

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